Read moreDetails March 2, 2025 Yahoo News recently published an article featuring Jay Zagorsky, Clinical Associate Professor of Markets, Public Policy, and
In 1969 alone, Lorillard increased its Negro market budget by 87% over 1968 due to increased efforts marketing its menthol cigarette, Newport, to the African American market
Premium cigarette brands saw the sharpest reaction, with a 19.7% drop in sales following a $2.31 per pack price increase
Because the industry had created the demand, store owners in those areas sought contracts with manufacturers of the most popular menthol brands, such as Reynolds American
Cheung, P
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