This research shows that the only sure way of putting an end to this misleading marketing is to require all tobacco products to be sold in plain packaging, said Deborah Arnott, chief executive of Ash, an anti-smoking group
As a positive note, this seems to be a well-understood principle in Indiana
Sales data from one state, for instance, might show that state residents purchased 100 million packs of cigarettes in a year, but survey data about smoking rates might suggest that 150 million packs were smoked in that state
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"Young people might not have the same concerns about their future health, but they might care a lot about the environment," Kennedy says
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