Respiratory infections increase mucus production and inflammation, disrupting normal breathing (e.g., pneumonia)
This has opened the door to potential misuse and abuse, as these substances can be easily concealed within the inconspicuous vape pens
But some states opt to tax much lower than that
And the reason for this is that BAT is historically strongest in Europe in the value for money and the low segments of combustibles, which make the size of the prize for BAT particularly high to convert combustibles consumers to smokeless offers. Looking at the entire world, in three years BAT has turned the new category business from unprofitable to break-even: And now, as Soraya Benchikh, CFO, points out, the new categories business is profitable: And by H1 2024, new category contribution had already reached 8%, as we announced in our first half results. Unsurprisingly, she can say: The transformation is working. Because: New Categories are more than offsetting the decline in combustibles and they are further driving superior profit growth
[105] Crane JM, Keough M, Murphy P, Burrage L, Hutchens D
"Freshly ground coffee put in a pouch