Standard: paddleboards, snorkelling gear, inflatables
Primary research encompassed over 55 structured interviews conducted in 2024-2025 with e-cigarette brand managers, vape specialty retail buyers, regulatory affairs directors at tobacco multinationals, ASH (Action on Smoking and Health) policy specialists, FDA Center for Tobacco Products analysts, and equity analysts covering tobacco and alternative nicotine sectors
The 1990s slogan Its a woman thing and the slogan of the 2000s, Find Your Voice, both signify that empowerment and feminism remain key leveraging mechanisms for the brand
Archived from the original (XLS) on 15 October 2008
Questions used to identify sexual orientation/gender identity (SO/GI) also vary between different surveys
"Nicotine binds to these receptors, causing them to open up