We began to see signs of moderation in the back half of 2025, Gifford said on the April 30 call, adding that early indications suggest the categorys prior growth trajectory may be evolving. That moderation pulled some consumers back toward cigarettes, slowing Altrias domestic cigarette volume decline to 2.4% and helping Marlboro expand its premium segment share to 59.5%, up 0.2 share points sequentially
The La Aroma de Cuba Mi Amor delivers opulent layers of marzipan, toffee, chocolate and nuts that envelop the palate and harmonize for the entire duration of the smoke
Key market opportunities are emerging around refillable ecosystems, omnichannel distribution, and novel oral nicotine formats, especially in light of potential legislation targeting disposable bans
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Flipkarts efforts to make premium products more accessible across regions, along with value-driven segments, have contributed to this shift
Slightly larger than a cigarette, vape pods hold more e-liquid and offer longer battery life than cigalikes