An image of a lung physically and metaphorically stuffed from smoking reflected experiences participants recognized, reminded them they were already experiencing negative outcomes of smoking, but fell short of representing a serious and behaviour-changing risk
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The measures would reduce disease and death from combusted tobacco product use, which is the leading cause of preventable death in the US
The TPB proposes that a persons desire to engage in a behavior will be stronger if they have a more positive attitude, a more favorable subjective norm or perception, and a larger sense of behavioral control 25
it is an ethos, an intention, an expression of who we are, and a fundamental commitment to elevating the overall customer proposition