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Enforcement officers from the Singapore Customs also arrived to inspect and count the cigarette packs

The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials

That was a beautiful interview, and they made it about pay disparity

A new slogan: Where theres a man there a Marlboro and climbing sales figures (9:19)

Taxes are often applied based on the number of cigarettes or the weight of the tobacco

ITC, for example, has built a strong presence in FMCG categories such as packaged foods and personal care