Stymied by SCDP's inability to get a meeting with any new client since losing Lucky Strike, he came out against Big Tobacco with a full-page ad in the New York Times, announcing that, since smoking was bad and bad for you, the firm would no longer be taking on tobacco clients
Eur J Medicinal Chem (2022) 228:114037
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Frank O'Reilly, aimed to create a milder and smoother cigarette that would appeal to a broader audience than the harsher, unfiltered options available at the time
Groups were asked their views on these inserts, whether they would read them if they appeared in their pack or pouch, what they thought of the messaging, and perceived utility as a cessation aid
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