36 Bob Uecker Miller Lite commercial, 1984
For our #CATmageddon campaign, our objective was to make a cultural impact and change teens' attitudes about smoking by using the fact that cats whose owners smoke are 2x as likely to get cancer
MCV scientists also helped compile a bibliography of research on smoking and health titled Tobacco: Experimental and Clinical Studies. It became known as The Green Monster, and was a resource for tobacco-industry lawyers to draw upon to call into question any medical studies cited in court that sought to link tobacco use with cancer
13 Aftercare, or ongoing treatment, continues after the formal treatment ends and helps you sustain lasting recovery and avoid relapse by encouraging continued counseling, sober living environments, and participation in mutual-help groups such as Cocaine Anonymous
You dont actually light up an e-cig
These changes brought new recipes and production methods that modernized the brand