Cigarette box vector icon cardboard package
Positive Impact Currently, there are 23 active participants in the program with more expected to join as it ramps up at each property
727 (for the present lot illustrated)
Smoke CADR gives a better buying signal

3.2 Potential of introducing plain packaging in the Philippines Both non-smokers and smokers agreed that plain packaging has the potential to reduce the attractiveness and appeal of packs (64.7 and 71.3%), prevent advertisement and promotion of tobacco products (66.7 and 71.5%), reduce the ability of tobacco products to mislead consumers (65.1 and 73.4%), increase the noticeability and effectiveness of the pictorial health warnings (72.3 and 75.5%), increase recall of the pictorial health warnings (72.8 and 78%), affect consumer perceptions of the attractiveness of the tobacco products (67.6 and 74.9%) and their relative safety (67.7 and 73.1%), reduce youth experimentation with the use of tobacco products (64.8 and 72.8%), prevent the use of tobacco brand variants as a promotional tool (65.8 and 71.6%), prevent branding and glamorisation primarily targeted toward youth (68.4 and 74.4%), promote quitting among current users (65.2 and 68.1%), and to more clearly inform consumers about the harmful effects of tobacco use (76 and 80.2%)

Cigarette smoke affects the quality of life of people all ages