Lubin JH, Blot WJ, Berrino F, Flamant R, Gillis CR, Kunze M, Schmahl D, Visco G: Patterns of lung cancer risk according to type of cigarette smoked
It is the only major cigarette brand that makes the claims natural, organic and additive-free. Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands
Temporal construal theory suggests that focussing less on distal health consequences and more on proximal social effects could challenge young adults self-exempting beliefs, thus altering how they assess the gains and losses of smoking [48, 49]
Equally important are the psychological strategies for staying smoke-free
Detailed data are provided in Supplementary file Table 2
The Real Paper