In the Escape from the commonplace campaign, the brand highlighted its taste and (alleged) mildness through imagery of global landmarks and the line Enjoy something different. Coinciding with this, the brand also used its healthier positioning in a campaign with the slogan: Yes, you need never feel over-smoked that's the miracle of Marlboro!, targeting parents through children
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A computer-generated tracheotomy hole appears on her neck and the commercial fades into Austin telling her story, accentuating her labored breathing and speech
suggestion Light cigarettes have a different taste because they are filtered differently and may contain additives, Connolly said