The tobacco companies, worried that widespread discussion of the obvious might turn people off the habit, turned to marketing to win back the hearts and minds and lungs of the public
If you want complexity this is not a tobacco that offers you much
In 2023, more than two-thirds (68%) of young people who smoked in the past 30 days in the US reported having smoked menthol or flavour capsule cigarettes, compared to less than half in each of the other countriesNZ (46%), Canada (45%) and England (45%)see Figure 5.13.2
This creates a charred layer that helps the tobacco stay lit
Recognising Small Wins Along the Way Cutting down from 20 cigarettes to 10 is progress
By raising awareness of the dire link between smoking and malignancy, we hope to encourage individuals to make informed decisions about their tobacco use and adopt healthier lifestyle choices