Changes [in the industry] will also be driven by further legislation like the EUTPD, government bodies like FDA, as well as the introduction of plain packaging, says Thomas, and adds: The impact of adjacent products such as e-cigarettes or heat-not-burn products will also be very interesting to see and will possibly trigger additional changes. Its certainly testing times for an industry that is inextricably intertwined with the tobacco product manufacturing sector, but as always the stronger players will find a way
Michael Fiore, director of the University of Wisconsin Center for Tobacco Research and Intervention
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