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Smoker image ratings For each package, respondents were asked to identify the typical smoker of each pack by answering the question, In your opinion, is someone who smokes this brand regularly more likely to be for five characteristics: female/male, stylish/not stylish, popular/not popular, sophisticated/not sophisticated, and slim/overweight

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For World Cancer Day this year, the Union for International Cancer Control presents the #CloseTheCareGap initiative

Its a signal that someone is tapped into the current mood or zeitgeist in a somewhat meaningful way, Oviatt said

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