They are small battery-powered devices that vaporise a flavoured liquid with nicotine (known as e-liquid), to produce a smoke-like vapour that you inhale, which mimics the smoking sensation and nicotine hit of a traditional cigarette
And the push went beyond just imagery in magazines and billboards
Vaping, the most criticized smoking cessation option, will have a version of tobacco-free snuff to compete with starting this month
Some users inhale deep and hold in the smoke (a common misconception that it increases the high), but others prefer short, slow draws, especially if theyre using tools to produce even smoother smoke
All manufacturers make their products differently, and they lack the rigorous quality control that FDA-approved products undergo
There's also the added benefit that your hands are doing something other than striking a match