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Frequency of Tobacco Use Among Middle and High School StudentsUnited States, 2014
In fact, San Francisco-based Juul Labs, which commands 75% of the e-cig market, says in its mission statement that the company aims to eliminate cigarettes by giving adult smokers "the tools to reduce or eliminate their consumption entirely." In an emailed statement, Juul didn't directly address the decision by some of its users to revert to cigarettes, but again clung to the refrain that its products are "designed to help adult smokers switch from combustible cigarettes to an alternative nicotine delivery system." Ted Kwong, a Juul spokesman, said Juul is not designed to get people off nicotine or to treat nicotine dependence
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Some well-respected smoking harm reduction experts such as Clive Bates theorize that the nicotine levels in this generation of cigarettes is so low that compensatory smoking will not be a problem