In January he announced that he would be spending up to $10 million for NIL deals to athletes at his alma mater (Miami) and in the past few months he has already finalized 60+ deals and has another 50+ deals pending
The change in attitude toward smoking is not unique to Disney
Maltby JR, Sutherland AD, Sale JP, Shaffer EA
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In the US a 2007 fashion-themed Camel 9 campaign was clearly targeted at young women, and so-called "brand stretching" has popularised tobacco brands on non-tobacco products, such as Marlboro Classic Clothes
Most recently, electric lighters are becoming popular among some crowds