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The white background reflected purity and balance, emphasizing contrast and clarity

While people are smoking less, buying 19 percent fewer cigarettes overall in 2013 than five years earlier, menthol cigarette sales have fallen by only 7 percent and its share of the market grew 4 percentage points to about 31 percent, according to market researcher Euromonitor International

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To make a cigarette package you need to consider various aesthetics and functional elements

doi:10.1037/1082-989X.10.4.477

Research has shown that harmful chemicals leached from discarded butts, which include nicotine, arsenic and heavy metals, can be acutely toxic to aquatic organisms. A 2011 study by San Diego State University suggested that the chemicals leached from one smoked cigarette butt were capable of killing half of the fish present in a one-litre bucket of water, while researchers at the UKs Anglia Ruskin University found cigarette butts significantly hindered the growth of terrestrial plants