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Are nostalgia and a desire for more analog and authentic experiences driving this trend

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Big Tobacco invested heavily in the Civil Rights Movement, winning the gratitude of many national and local leaders

The television series Mad Men , which featured Lucky Strike as a major client of the advertising firm Sterling Cooper and the cigarette of choice of Don Draper, was credited with inspiring the massive jump in sales

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Specifically, among people who had ever smoked by age 22 or 23, the proportion who reported that they first did so between the ages of 18 and 23 rose, from about 20% in 2002 to more than 42% in 2018