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For 1996 the sister company Gauloises became the new sponsor, ending a partnership that lasted 19 years
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Retrieved 6 March 2026
[5] Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories
The implementation deadline for the first set will be April 30, 2024, at the manufacturer level and July 31, 2024, at the retail level for cigarettes that are 83-85 mm in length (which is the standard cigarette length internationally, and which in Canada is called "King Size" length) and April 30, 2025, at the retail level for cigarettes that are 70-73 mm in length