There are many brands out there, but its imperative to pick a brand that is thoroughly refined, preferably at least 5 times or more
If its a bar scene with four or five pages of dialogue, and the actors are smoking, the A-camera is looking one way, the B-camera is looking the other way and eventually there are 15 or 20 takes for a single scene
"Tobacco's Pr Campaign : The Cigarette Papers"
And Philip Morris continued to use this approach, emphasizing "young smokers" , "mildness" and a preference for cigarettes "without filters" towards the end of the 1950s (Liggett & Myers also stressed "If you like a mild smoke, but you don't like filters, join the 'Chesterfield People'---get Chesterfield King!" in their 1965 ad campaign)
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Effect of smoking and sun on the ageing skin