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Effective Fund-Raising Management T&Fbestsellers20240696 and relevant for educational professionalsIn a ground breaking departure from existing works, almost all of which are how to manuals based on anecdotal evidence, this is the first academic textbook on fund raising. By integrating practical knowledge with social science theory and research, it presents a comprehensive approach to the function, from its legal and ethical principles to the managerial process by which gifts are raised. Territory previously uncharted in the literature is explored,