Perspectives on Strategy T&Fbestsellers20240913 and more all supplement the

and more all supplement the robust McGraw Hill Connect® Marketing with SmartBook® 2

Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University

through two world wars and the Great Depression Keynes's theories and practices come to life by way of the historic and personal events that shaped them

and covering both quantitative and qualitative techniques

this new edition includes a new chapter on interpretation and rectification of insurance contracts

Perspectives on Strategy T&Fbestsellers20240913 and more all supplement thePerspectives on Strategy examines in depth five aspects of strategy. Strategic thought and behaviour are explored and explained from the perspectives of intellect, morality, culture, geography, and technology. Each perspective has attracted persisting controversy. Perspectives on Strategy is strongly complementary to the author's previous book, The Strategy Bridge: Theory for Practice (OUP, 2010). This new work takes a notably holistic view of