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EAN: 9781398300804
EAN: 9780170417693
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Be Your Own PR Expert John Storey EAN: 9781398300804Author(s): Bill Penn Be Your Own PR Expert is a practical, how to book, written by an established PR expert, that explains how public relations can transform the marketing profile of any company or product. The book show how all the main techniques for PR can be easily learned and applied by anyone. The fully revised and updated second edition includes a chapter on the Internet PR revolution and includes 101 PR tips and ideas on issues such as