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Marketing Strategy: A Decision-Focused Approach ASCE 7-16 this text offers an in-depth

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Marketing Strategy: A Decision-Focused Approach ASCE 7-16 this text offers an in-depthAuthor(s): Walker, Orville C., Mullins, John Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketings cross inter functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision

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