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Creative Arts Marketing Format:eBook EAN: 9780170125505

SKU: 21935619113

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Description

EAN: 9780170125505

Includes notes for parents and teachers

The accompanying companion website provides interactive exercises that allow students to practice foundational theory skills

When Dad got his new job

Clarke Cochran

Creative Arts Marketing Format:eBook EAN: 9780170125505Creative Arts Marketing 3rd edition is a long awaited update of a classic and influential text. A ground breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts

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