Consumer Value Schweihs The second edition features fifty-two

The second edition features fifty-two new and expanded sources and now includes images

And although now largely forgotten

The aim of this volume is to open up reflection on the nature of vulnerability

This volume questions this view

followed by Anne's in May 1849

Consumer Value Schweihs The second edition features fifty-twoAs shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings