Foundations of Marketing, 7e Sebastien Page EAN: 9781408095720

EAN: 9781408095720

case studies and additional activities

This work argues that bad genes do not necessarily cause disease by themselves

Rich has done a masterful job with The Zigzag Principle to make complex things simple and the difficult easy—and it works

and there is an annotated guide to

Foundations of Marketing, 7e Sebastien Page EAN: 9781408095720Author(s): Fahy, John, Jobber, David Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in todays world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight