Service Innovation: How to Go from Customer Needs to Breakthrough Services Product Form:Hardback Author(s): Bremer

Author(s): Bremer

These signals are evident in the everyday actions

EAN: 9781398300309

and extending themes that have emerged in legal thought over the past century

bureaucracy

Service Innovation: How to Go from Customer Needs to Breakthrough Services Product Form:Hardback Author(s): BremerAuthor(s): Bettencourt, Lance Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experience to provide an example rich, readable, practical, and innovative discussion of service innovation." Leonard Berry, coauthor of Management Lessons from Mayo Clinic