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Author(s): Keith L
This full colour edition has been updated with new content and activities to assist students with developing the knowledge and skills they need for assessments (external and internal)
Each textbook provides comprehensive coverage of the appropriate topics
a glossary of terms
So when a unicorn shows up at her birthday party
Marketing Strategy Product Form:Paperback / softback Author(s): Keith LAuthor(s): O. C. Ferrell, Michael Hartline Learn how to think and act like an effective marketer and forward focused disruptor in today's dynamic, fast paced business environment with Ferrell Hartline Hochstein's MARKETING STRATEGY, 8E. You learn to develop long term, customer oriented marketing strategy and successful marketing plans with this edition's systematic, reader friendly approach. The latest examples from organizations as familiar as