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Colin Mayer
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Health Behavior Change:A Guide for Practitioners innovation and growth Colin MayerBased upon a tried and tested framework of intervention, Health Behavior Change, third edition, brings together the field of communication, the study of motivation and how people change, and insights derived from listening to and observing patients over many years, to provide a helpful source of advice on how to encourage individuals to embrace behaviour change and then maintain it. This popular paperback is written in a friendly and accessible
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