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EAN: 9780462004457
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International Marketing, 5e Product Form:Book EAN: 9780462004457Author(s): Ghauri, Pervez, Cateora, Philip R. In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business
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