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EAN: 9780071424851
Whether you are an investor trying to capture a new opportunity with minimal risk or an executive struggling to improve your business
Make big decisions with care and confidence
Author(s): Lee
Developed with support from Middlesex University Press and Global Campus
The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business 529 EAN: 9780071424851Author(s): Pearson, Timothy R. The New York Times and USA Today Bestseller! Reinvent your marketing to keep up with an ever changing marketplace A must read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information rich, and Internet oriented world. Robert Hanson, President, Global Levis Brand, Levis Strauss & Co. Pearson makes the clearest
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