Narrating the Management Guru Julie Sway and the virtual building

and the virtual building

It was not their laboratory machines who these scientific observers most closely resembled

were eventually acquitted on technicalities by an all-white

third sort of blameworthiness

A semi-bureaucratic organization called the Kyochokai was established in 1919 to meet the needs of an emerging industrial society

Narrating the Management Guru Julie Sway and the virtual buildingDavid Collins, a well respected scholar of management gurus proves a critical reappraisal of the very influential work of Tom Peters. This volume examines his key works and reviews his detractors, offering an analysis of his contributions to the field of management that goes beyond the simple chronological model that has previously been used. Collins focuses on the changing narratives of Tom Peters and proposes a four fold narrative typlogy to explore