short sleeve slip dress Merlette This style runs slim. Womens Lipsy Black Floral Bias

For guests leaning towards grunge, a flannel shirt over a band tee with ripped jeans and Doc Martens is equally iconic

It is the opposite of the hype tactics we saw used on the high-street ten or twenty years ago, however items regularly sell out within hours of new look-books hitting inboxes

Finally, during one rainy day trip to Ikea we came up with the perfect solution

Graphic sequined schiffli lace is artfully placed throughout the entire gown, combined with areas of negative space to highlight the natural curves of the body

As you can see from the snapshot above, smart casual is based on wearing no necktie to create a sense of class and cleanliness

This is fashion that lasts