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The brand also said that netizens viewed the dress 73 million times across all social media platforms, resulting in the site selling out in just 34 minutes

"Better quality th an dresses I tried at US bridal shops!" Emma, United Kingdom

Looking back: #TheDress and science Barry Smith, a director of the Institute of Philosophy of the University in London, told BBC Trending that when it comes to optical illusions, "there has been nothing quite like this." Most visual illusions, like the one below, can be seen both ways by the same person

- Waist: Natural Waisted

2018: Vanity Fair Oscar Party One her most iconic looks to date, Emma looked sensational in a black Ralph Lauren gown at the Vanity Fair Oscar Party

Discover relaxed silhouettes in sumptuous fabrics like mulberry silk and soft cotton voile, accented with the polished details that are signature to the label