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JCPenney brings you a wide selection of dresses for wedding guests in a range of colors, prints, and embellishments

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And in some cases, you can even lose the tie

Heidi owned a bridal salon and was looking to expand by offering an Independence Day giveaway promotion in which she gave away 60 wedding dresses to military brides

Both kinds of retailers say they have a competitive edge in a lengthy high-inflation period when shoppers are financially pinched

Be sure to also check out our articles on wedding attire and golf attire.