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We tried to figure out a way in which we could leverage off of the popularity of THE dress and actually use it for good. The campaign comes just ahead of International Womens Day on March 8

Civil ceremony bridal looks

Strapless wedding dresses were once all the rage, but sleeves are back and better than ever

Id like to imagine that this is what Courtney Love would wear to a holiday party

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The silver hot drill decoration on the dress make it look elegant and classy