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Lamar also wears a tracksuit top, cargo pants and a leather jacket by Martine Rose in the video, which garnered approximately $555,000 in media impact value (or MIV, the monetary value of social media interactions, article mentions and posts) for the brand, according to brand performance agency Launchmetrics

Bonus points: there's no anchovies, so great for vegetarians and anyone who just doesn't regularly buy them

(And earn you several "yeehaws" at your next outing.) What to Wear with Cowboy Boots, According to a Fashion Editor: 1

Professional seamstresses, costume designers, as well as historical fashion and sewing enthusiasts come from all over the world to teach and attend this fabulous event

Wear it open as a lightweight jacket over a white tank and linen pants for airport days and long-haul travel

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