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"Your visual system has to decide whether it gets rid of shorter, bluer wavelengths of light, or the longer, redder wavelengths, and that decision may change how you see The Dress." Dr Conway also found that perception differed by age and sex

Pogue is running a sex-based poll at the bottom of his post to test this idea

"A decade ago, 'The Dress' broke the internet, sparked debates at dinner tables, and changed the way we see colourliterally!" Michele Bastock, Roman Brand Director said in a statement to USA TODAY

Many people can "flip" how they perceive the dress, allowing them to see either set of colors

And this is exactly what I foundthe effect is subtle but statistically reliable and dose-dependent

'We see blue and black but some people in the office see white and gold too, so much so were thinking of doing a white and gold version