Go light on the sprays, especially if you'll be close to people indoors
Research so far suggests that vaping devices might be less harmful than combustible cigarettes when people who regularly smoke switch to them as a complete replacement
While more than eight in 10 participants knew lung, throat and mouth cancers, heart disease and emphysema were linked to smoking, much fewer were aware it was associated with erectile dysfunction, female infertility, diabetes and liver cancer
Within those constraints, however, there is still substantial space for brand expression, and packaging design remains one of the primary competitive levers available to tobacco brands
doi:10.1001/jama.1933.02740210012005
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