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Asking smokers what they think about ads for new non-menthol cigarettes introduced in CA, MA Truth Initiative commissioned focus groups in July 2023 using ads for new Camel, Newport, and KOOL non-menthol brand variants to get a sense of what young adult smokers thought about ads for these new non-menthol cigarettes

However, once you decide to quit and continue to abstain, your mental health will improve

Sherry McKee, Director of the Yale Specialized Center of Research (SCOR)

Take a puff, closing your lips over the tip of the pod, to begin vaping

Learn to manage stress without smoking by practicing deep breathing exercises and meditation

No lock-in and no penalty for changing your plan.