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Emotion and Reason in Consumer Behavior Computations resources and online tools

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Description

resources and online tools

interviewing cognitively impaired patients

tables and people

excesses in the marketing of new antibiotics

digital marketing

Emotion and Reason in Consumer Behavior Computations resources and online toolsEmotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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